Entrepreneurship and Leadership

                                                   What is the circular economy? The circular economy is oriented to nature as its role model. In essence, the concept of the circular economy aims to keep raw materials in a closed loop.  Why a circular economy is the future? The transition to a circular economy is likely to move faster than previous transformations. It has political support, for example, the EU aims to transition to a circular economy to make Europe cleaner and more competitive.  Five key circular business models Circular inputs #1 In a circular economy, renewable, recycled, or highly recyclable inputs are used in production processes – enabling partial or total elimination of waste and pollution. Waste becomes an asset, not a liability that you pay to dispose of. Sharing economy concept #2 Born-circulars maximise how idle assets are...

  Sales Trend Sales trend is a methodology to understand sales results which helps in understanding the trends of the market over a specific period of time. Sales results are an indicative of the sales patterns followed by the customer over a time period. The time period can be short, average or long. Sales trend can be analyzed by compiling the sales and employment over the time period against the financial reports. Purpose of understanding sales trend: • It compares the company against its peers and therefore analyses the relative position of the company in the industry • The company can do better business by following the trend. • Better understanding of the business facilitates the company to plan its short- and long-term marketing strategies. • Customer retention (to keep having them as customers) Sales trend is usually done by the process of customer segmentation. Customer segmentation is done on the basis of products, sales channels, geographic regions etc. Customer segmenta...

https://www.youtube.com/watch?v=_C-vGu2mL38  BUSINESS MODEL  The concept of business model, despite being already used in the 50s by Peter Drucker, has become popular in recent years thanks to its connotation in the world of e-Business. , where this term has been used to refer mainly to the way of generating income from an Internet business. However, there is general agreement that the term "business model" refers to the way in which the company carries out its business, that is, it is the mechanism by which it seeks to generate income and benefits and a summary of How a company plans to serve its customers. Different methodologies have been developed for the application of this concept. Specifically, the most widely accepted business model methodology today is the so-called Canvas, which was developed in 2009 by Alexander Osterwalder & Yves Pigneur. Alexander Osterwalder and Yves Pigneur (2005) established that a business model is a conceptual tool that contains a set of...