Entrepreneurship and Leadership

  https://www.youtube.com/watch?v=8--RT90QEc4&ab_channel=CharlesSturtUniversityLibrary Source of information -         Primary Resources: Gathering of information made by a researcher -         Secondary Resources: Information and data available to the entrepreneur Techniques to gather information -         Survey:  It is the most used, a series of questions given to a group of people to be filled out individually. It can be done in person, by email, by phone and over the internet. They are usually multiple-choice questions. -         Interview:  It implies having a dialogue with a person, making questions to discover the motivation, beliefs, attitudes and the feelings towards a product and a business. For this technique to work, you must establish a good relationship with the interviewee. -       ...

https://www.youtube.com/watch?v=WR2oftI_urg&ab_channel=UNCKenan-FlaglerBusinessSchool  Why is accounting important? o     It’s important that the entrepreneur knows about the financial aspect of the entrepreneurship. The accounting process starts with the documentary support that must be present at the moment of generating a determined financial transaction. This ends with the generation of periodic reports or summaries called balance sheets or financial statements. ·        Running an entrepreneurship o     There needs to be an owner or manager that in the process of decision making and business control, they use the capture, processing, reporting and analysis of data transformed into information. This will allow them to identify signs related to what is happening inside and out of the entrepreneurship. o     Accounting is an administrative tool oriented towards the generation of useful information to k...

  https://www.youtube.com/watch?v=eJK1L6E1uFU&ab_channel=PatNorman   Description of the entrepreneurship and the good or service Purpose of an Entrepreneurship   To fulfill a need not met in the market, this is an opportunity for an entrepreneur.   An effective description process of a product (good or service) is that which, not only worries about the natural characteristics but also puts a lot of emphasis on differentiation. This can help the entrepreneur to take advantage over the weaknesses of the competition.   Creativity and innovation are incorporated to a good or service.             A person that is thinking about creating a product must have creativity (new ideas) that later can be incorporated to the innovation (design) of a good or service.    Differentiation              When a good or service is presented to the...

  It is important to keep account of the transactions registered in the financial accounts of a business. This accounting must be done for two reasons: o     Administrative Formalization : The constant review of the financial accounts will help the entrepreneur to obtain vital information about possible losses, thefts and misuse of the resources that make the business work.  This information also helps with decision-making about the price of the product and to know the gains or losses the business is generating. Within the administrative formalization it’s important that the entrepreneur keeps a cash flow statement, where they register the daily income and cash outflow of the business. Date Description Income Cash outflow 5/12 Payment to flour supplier   $300 5/12 Day sale (bread) $150     o     Legal Formalization : When an entrepreneur responsibly meets the legal requirements when it comes to keeping the financial accounting of th...

  Research Plan Structure The market research plan guides the entrepreneur about the objectives and activities to be carried out, to obtain the data and information that will help them to decide whether or not to start a business. The main elements of a market research plan are: -         Formulation of the problem to investigate o     Before - Whether or not a business idea can have good or bad results in the market o     Is there an unsatisfied need of a good or service that is intended to be produced or commercialized in the target market? o     During – As a product of experiences in the management of the entrepreneurship -         Definition of market research objectives o     From the research question, the next step is to transform it into general and specific objectives o     General objective: To determine the existence or not in ...

 https://www.youtube.com/watch?v=6DzMnA2L_4E&ab_channel=NicoleHamilton  Quantitative Variables  - Variables whose values result from counting or measuring something. Qualitative Variables  - Variables that are not measurement variables. Their values do not result from measuring or counting. Types of Quantitative Variable There are two types of Quantitative Variables: Discrete variable Continuous variable Discrete variable Discrete variables are those that can only take on a certain number of values. This could be something like the numbers 1 through 10, or it could be a set of distinct objects like a deck of cards.  Continuous variable A continuous variable is a variable whose value can change continuously, without having clear limits. Continuous variables are often used in scientific experiments, because they allow for more accurate measurements. For example, if you were measuring the height of a plant, you could use a continuous variable like centimeters. ...

 https://www.youtube.com/watch?v=D8oVKRNSWBc&ab_channel=peterluitel  Unsatisfied demand We refer to the product that the customers are looking for is not in the market. Or maybe that the products in the market do not fulfill the needs of the customers. Opportunity for a new business. The market research offers some advantages like the following: - Provides information for decision making - Allows to know the origin and location of goods and services - Enables different tools to work with  - Defines the characteristics of the clients - Makes known the changes in likes and preferences of the consumers Criteria for Market Segmentation There are a lot of criteria for market segmentation. Below you can see the main criteria:                          Demographic Variable: sex, age, social status, house size             Socioeconomics: l...

 https://www.youtube.com/watch?v=f640XIT7ZgA  Classification criteria of costs and expenses o     When the entrepreneur acquires goods and services related to the production area and pays for them, a cost has incurred. On the other hand, when the entrepreneur has paid for administrative, commercial or financial aspect of the business, then an expense has incurred. ·        Fixed Cost: It’s a payment the entrepreneur makes which is always the same, despite of the amount produced of the good or service. For example: rent. ·        Variable Cost: The total changes depending on the amount of good or services produced. For example: In a bakery, the amount of flour. ·        Working Capital: When the entrepreneur knows the monetary value of costs and expenses needed for the monthly operation of the business, it is in capacity of establishing an estimated amount to the business ca...

  https://www.youtube.com/watch?v=L0PKWTta7lU&ab_channel=TheSchoolofLife Identifying the problem to solve. Needs Analysis Matrix Knowledge on the specific needs of potential buyers of the good or services is a key strategic requirement that the entrepreneur must pay a lot of attention. For this reason, it is important that in the phase of market research all preventive measures are taken so that, as part of the gathering and analysis of the market supply and demand data, the entrepreneur can know what the market is really asking for. Maslow's Hierarchy of Needs Maslow's hierarchy of needs is a theory by Abraham Maslow, which puts forward that people are motivated by five basic categories of needs: physiological, safety, love, esteem and self-actualization. In order to better understand what motivates human beings, Maslow proposed that human needs can be organized into a hierarchy. This hierarchy ranges from more concrete needs such as food and water to abstract concepts suc...

 https://www.youtube.com/watch?v=qgH18l0-X_Y   Selection of the Product for the Entrepreneurship The selection of the product is generally determined by personal interest, the intention to help solves a problem, and the positive impact it can have on society and the environment. To select a product, it is necessary for the entrepreneur to have data and information from magazines, government statistics, and university libraries; the entrepreneur can also interview people that have knowledge of the products that are thinking to choose. Market Segmentation Companies or businesses seek to satisfy the needs and desires of a group of consumers, which is called the target market. Selecting the target market is a delicate task since its location is within a large, indeterminate group of consumers Market segmentation allows a company to increase its overall efficiency by focusing limited resources on efforts that produce the best return on investment (ROI) . Types of Market Segmentatio...

  Financial Concepts The economic management of an entrepreneurship has to do with key concepts such as: income, costs, expenses and investment. Knowing these concepts is important for the entrepreneur to calculate the break-even point and to make financial projections. Income Is the money that the entrepreneurship receives from the sale of goods and services developed to be sold in the market. To calculate the level of income (daily, monthly, annually or any other period) it’s necessary to know about the price and quantity of sales of the product.  (Example: If a bakery sells 200 pieces of bread daily for 0.20 cents their daily income is $40) Costs It has to do with the money the entrepreneur gives to the suppliers in exchange for goods or services. These costs, as the main characteristic, are related to the production area of the business.  (Example: In a bakery, flour and eggs are an example of costs because those are used to make the bread) Expenses They are related t...