Entrepreneurship and Leadership

                                                   What is the circular economy? The circular economy is oriented to nature as its role model. In essence, the concept of the circular economy aims to keep raw materials in a closed loop.  Why a circular economy is the future? The transition to a circular economy is likely to move faster than previous transformations. It has political support, for example, the EU aims to transition to a circular economy to make Europe cleaner and more competitive.  Five key circular business models Circular inputs #1 In a circular economy, renewable, recycled, or highly recyclable inputs are used in production processes – enabling partial or total elimination of waste and pollution. Waste becomes an asset, not a liability that you pay to dispose of. Sharing economy concept #2 Born-circulars maximise how idle assets are...

  Sales Trend Sales trend is a methodology to understand sales results which helps in understanding the trends of the market over a specific period of time. Sales results are an indicative of the sales patterns followed by the customer over a time period. The time period can be short, average or long. Sales trend can be analyzed by compiling the sales and employment over the time period against the financial reports. Purpose of understanding sales trend: • It compares the company against its peers and therefore analyses the relative position of the company in the industry • The company can do better business by following the trend. • Better understanding of the business facilitates the company to plan its short- and long-term marketing strategies. • Customer retention (to keep having them as customers) Sales trend is usually done by the process of customer segmentation. Customer segmentation is done on the basis of products, sales channels, geographic regions etc. Customer segmenta...

https://www.youtube.com/watch?v=_C-vGu2mL38  BUSINESS MODEL  The concept of business model, despite being already used in the 50s by Peter Drucker, has become popular in recent years thanks to its connotation in the world of e-Business. , where this term has been used to refer mainly to the way of generating income from an Internet business. However, there is general agreement that the term "business model" refers to the way in which the company carries out its business, that is, it is the mechanism by which it seeks to generate income and benefits and a summary of How a company plans to serve its customers. Different methodologies have been developed for the application of this concept. Specifically, the most widely accepted business model methodology today is the so-called Canvas, which was developed in 2009 by Alexander Osterwalder & Yves Pigneur. Alexander Osterwalder and Yves Pigneur (2005) established that a business model is a conceptual tool that contains a set of...

  Financial Plan   A financial plan is a comprehensive statement of an individual's long-term objectives for security and well-being and a detailed savings and investing strategy for achieving those objectives. A financial plan may be created independently or with the help of a certified financial planner. In either case, it begins with a thorough evaluation of the individual's current financial state and future expectations. The Fundamentals of Financial Plans Understanding the Financial Plan  Whether you're going it alone or with a financial planner, the first step in the creation of a financial plan involves getting together a lot of bits of paper or, more likely these days, cutting and pasting numbers from various web-based accounts into a document or spreadsheet. The following steps in creating a financial plan may, of course, be completed by an individual or a couple. Calculating Net Worth  You're about to learn your current net worth. List all of the...

    Advertisement   Advertising is a form of communication that is sponsored and has a message promoting or selling or trying to sell a product or service or an idea. It is classified as a form of marketing communication.   Types of advertising   Online Advertising:  Online advertising or digital advertising as a form in which the message is conveyed via the internet. For every website ads are a major source of revenue. Advertising online has become very popular in the last decade and has surpassed the expectations of most of the advertising experts. 60% revenue of  Google  is generated from ads and the same goes for  Facebook . Online advertising has become so effective that a particular ad can be targeted to a specific person of specific age of a specific location on a specific time. In terms of pricing advertising online is very cheap compared to all other forms of advertising. The major disadvantage of online adve...

  Microeconomics and Macroeconomics   Microeconomics and macroeconomics are two of the largest subdivisions of the study of economics wherein micro- refers to the observation of small economic units like the effects of government regulations on individual markets and consumer decision making and macro- refers to the "big picture" version of economics like how interest rates are determines and why some countries' economies grow faster than others'.   Microeconomics: Individual Markets    Those who have studied Latin know that the prefix “micro- “means “small,” so it shouldn’t be surprising that microeconomics is the study of small economic units. The field of microeconomics is concerned with things like:   consumer decision making and utility maximization firm production and profit maximization individual market equilibrium effects of government regulation on individual markets externalities and other market side effects   Microecono...

  Marketing Mix   Understanding How to Position Your Market Offering The 4Ps of marketing is a model for enhancing the components of your "marketing mix" – the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand. What is marketing? The definition that many marketers learn as they start out in the industry is: putting the right product in the right place, at the right price, at the right time. It's simple! You just need to create a product that a particular group of people want, put it on sale some place that those same people visit regularly, and price it at a level which matches the value they feel they get out of it; and do all that at a time they want to buy. Then you've got it made! There's a lot of truth in this idea. However, a lot of hard work needs to go into finding out what customers want, and...