2nd BGU. Strategy- Definition - 5 Forces Model
What is Business Strategy To be clear, professionals think about strategy in different ways, so there isn’t a single clear definition of strategy. However, Michael Porter defines strategy as a competitive position, “deliberately choosing a different set of activities to deliver a unique mix of value.” In other words, you need to understand your competitors and the market you’ve chosen to determine how your business should react. Michael Porter and the industrial organisation paradigm After relabelling the field ‘strategic management’ in the late 1970s, the focus moved towards industrial organisation economics in both theory and method. At this time research was aiming to develop and test hypotheses derived from the structure-conduct-performance (SCP) paradigm. The basic idea of this paradigm is that the performance of a firm is determined by the industry in which it competes. The conduct of a firm is just a reflection of the industry structure, so th...