3rd Bac - Customers or Beneficiaries

https://www.youtube.com/watch?v=2C-2v99paQM&ab_channel=InfoteamConsulting 

Customers or Beneficiaries

To have clients or beneficiaries identified and characterized according to the product. That’s why the entrepreneur must keep in mind the information collected from the consumer profile. From this point, there’s an obligation to make a consumer profile matrix that will show the entrepreneur’s strategy.

 

Consumer Profile Matrix

The entrepreneur must be familiar with characteristics with the people that, when the business starts, will spend their income on the good or services offered by the entrepreneur. To help understand and systematize the relationship of the consumer profile, their unsatisfied needs and the product as the solution, it is recommended to elaborate a descriptive matrix. In the matrix there must be arguments that will support the strategy knowledge that must be present in all the decisions taken by the entrepreneur.

 

Descriptive Characteristics of the Customer

Descriptive Elements of the Unsatisfied Need

Characteristics of the Good or Service

A mother who gets out of work at 730pm.

She can’t find a store open to buy bread and milk.

A store that opens until 10pm.

John goes into work at 9am and gets out at 6pm.

He needs to make bank transactions between 8am and 830am.

Banks that have extended hours.

 


https://www.youtube.com/watch?v=J7S49-Y1k3M&ab_channel=JasonWhaling


Classwork create a customer profile applied to your product.

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