2nd Bac - Graphical Representation of Data
https://www.youtube.com/watch?v=rllw15xkmUU&t=141s&ab_channel=DrNic%27sMathsandStats
Traditional Graphs used to present results
The most common graphs used to expose the results obtained from a market research are pie chart, trend chart and frequency histogram.
Pie chart
This graph is used to show the participation of the different elements that integrate the behavior of a variable. For example, if it has been known that 56% of the possible consumers are male and the 44% left are female
Trend/Line chart
The trend chart can help the entrepreneur to visualize the historical behavior of a variable. For example, this graph can be used if the sales of a product are known. The following graph shows the monthly sales of goods and services for a year.
Frequency histogram / Bar graph
This is a graph of vertical bars in which, the values of the variable are represented over the X axis and the absolute or relative frequencies of the values over the Y axis. The following graph show the consumers preferences for the different types of coffee.
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