2nd Bac - Social Responsibility
Social Responsibility
The activities done by an entrepreneur must be aligned to social responsibility. The main elements of social responsibility are economy, society and the environment. An entrepreneurship must be driven by good relationships with the members of society.
Social Responsibility as a Business
An entrepreneur must not only search for financial stability but also for social stability. Nowadays the society is well educated in all aspects and expect more from products. The excellent quality of a product and good customer service will help them in the social aspect.
Social responsibility is shown by the owner of a business when there is a balance between the following aspects:
- Economic: Effective and efficient production
- Social: To look for the good living of the members of society
- Environment: To lower any impact to the environment
Principles of Social Responsibility:
The UNO (United Nations Organizations) promotes ten principles:
The business must…
1. Support and respect the protection of human rights
2. Make sure they do not violate the human rights
3. To support the liberty of association
4. Support the elimination of hard work
5. Support the elimination of child work
6. Do not support discrimination in the workplace
7. Maintain focus in favor of environment
8. Promote greater environmental responsibility
9. Favor the development and diffusion of technologies that respect the environment
10. Work against corruption in all its forms
Examples of Socially Responsible Corporations
Social responsibility takes on different meanings within industries and companies. For example:
Starbucks Corp. (SBUX) committed to social responsibility from the start, including sustainability and community welfare. It purchases Fair Trade Certified ingredients to manufacture products and actively supports sustainable farming in the regions where ingredients are sourced.
Ben & Jerry’s Homemade Holdings Inc. has integrated social responsibility into the core of its operations. Like Starbucks, the company purchases Fair Trade Certified ingredients.
The Lego Group, manufacturer of Lego toys, has committed to reducing its carbon impact. It was named a World Wildlife Fund Climate Savers Partner in 2014.
Salesforce.com Inc. (CRM) developed what it calls the 1-1-1 model. The company dedicates 1% of its equity, 1% of its product, and 1% of employees’ time back to the community.
Big-box retailer Target Corp. (TGT), also well known for its social responsibility programs, has donated money to communities in which the stores operate, including education grants
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