3rd Bac - Communication Plan. Aspects for market segmentation

 Communication Plan. Aspects for market segmentation

 

Market segmentation is a key strategy that the entrepreneur must carry on before defining the communication strategy. The moment that is defined and described - with the information from the market study - to the group of potential buyers of the good or service object of the entrepreneurship project, is in a position to establish a communication plan that helps to make known, effectively, to the target market the advantages and other characteristics of the product that is being produced and commercialized. This entrepreneurial concern is vital to be able to ensure that the effort made in the production of a good or service ends its cycle at the time it is demanded, with a high level of acceptance, by consumers present in the market. 

 

Every business decision must be taken from the database and information related to the internal and external scope of the business. In the case of an entrepreneurial project, it is vital that the entrepreneur carry out a segmentation exercise of the market to which he intends to reach with his product, since from this he will be able to know the profile of the target client and, above all, what are their Specific needs and expectations related to products such as the one to be produced and marketed. 

 

When talking about market segmentation, it refers to the process of dividing the market for a particular product or service into a number of different segments. It is possible to carry out this division considering demographic criteria - age, sex, family size, etc. - geographical - consumers by province, city, country, etc. - social - income levels, employment situation, schooling, etc.


Assignment

Watch the video and summarise it in 50 words. Do ithis activity in your notebook and upload it into your santillana online plataform  

https://www.youtube.com/watch?v=ZY3RFWKOTNU&t=473s

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