Topics 3th Partial 3th BACH

  •  - Communication Plan. Aspects to segment the market 6
  • - Marketing mix: product, price, place and promotion 5
  • - Advertising mechanism, advertising and commercial plan 2
  • - Financial Plan. Financial projections of income, costs and expenses. 4
  • - Historical trends and cyclicity 3
  • - Use of ICT for projection 1

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