Entrepreneurship and Leadership

  https://www.youtube.com/watch?v=VqRlR5RdAl8  Selección del producto para la iniciativa empresarial La selección del producto viene determinada generalmente por el interés personal, la intención de ayudar a resolver un problema y el impacto positivo que puede tener en la sociedad y el medio ambiente. Para seleccionar un producto, es necesario que el empresario disponga de datos e información de revistas, estadísticas gubernamentales y bibliotecas universitarias; el empresario también puede entrevistar a personas que tengan conocimiento de los productos que está pensando elegir. Segmentación del mercado Las empresas o negocios buscan satisfacer las necesidades y deseos de un grupo de consumidores, que se denomina mercado objetivo. La selección del mercado objetivo es una tarea delicada, ya que se encuentra dentro de un grupo amplio e indeterminado de consumidores. La segmentación del mercado permite a una empresa aumentar su eficiencia global al concentrar sus limitados recurs...

 https://coachparaemprendedores.com/comportamientos-emprendedor/ Conceptos financieros La gestión económica de una empresa tiene que ver con conceptos clave como: ingresos, costes, gastos e inversión. Conocer estos conceptos es importante para que el emprendedor pueda calcular el punto de equilibrio y realizar proyecciones financieras. Ingresos Es el dinero que la iniciativa empresarial recibe por la venta de bienes y servicios desarrollados para ser vendidos en el mercado. Para calcular el nivel de ingresos (diario, mensual, anual o cualquier otro período) es necesario conocer el precio y la cantidad de ventas del producto.  (Ejemplo: Si una panadería vende 200 piezas de pan al día a 0,20 céntimos sus ingresos diarios son de 40 $) Costes Tiene que ver con el dinero que el empresario entrega a los proveedores a cambio de bienes o servicios. Estos costes, como característica principal, están relacionados con el área de producción del negocio.  (Ejemplo: En una panadería, l...

  https://www.youtube.com/watch?v=ReM1uqmVfP0&t=98s&ab_channel=Strategyzer  Canvas Model • How to apply it to your Business When you have a business idea, before putting it into practice, the first thing we must do is b uild a model that is useful to analyze the company  that we intend to make a reality, in order to know if it is viable and evaluate its profitability. Something that can also be of importance if you have a company already operating. Traditionally, this has been a complex task that demands a lot of time and effort. In 2008 the Swiss Alexander Osterwalder published the book Business Model Generation based on his Doctoral Thesis work on Business Model Canvas, or simply Canvas Model. The method created by Osterwalder allows  build a business model quickly and easily. The intention is  help speed up the development of business initiatives,  something that is very useful to face the changing dynamics that we find today in the different sce...

                           What is the circular economy? The circular economy is oriented to nature as its role model. In essence, the concept of the circular economy aims to keep raw materials in a closed loop.  Why a circular economy is the future? The transition to a circular economy is likely to move faster than previous transformations. It has political support, for example, the EU aims to transition to a circular economy to make Europe cleaner and more competitive.  Five key circular business models Circular inputs #1 In a circular economy, renewable, recycled, or highly recyclable inputs are used in production processes – enabling partial or total elimination of waste and pollution. Waste becomes an asset, not a liability that you pay to dispose of. Sharing economy concept #2 Born-circulars maximise how idle assets are used across a community while providing customers with affordable and convenient ac...

 https://www.youtube.com/watch?v=_C-vGu2mL38  BUSINESS MODEL  The concept of business model, despite being already used in the 50s by Peter Drucker, has become popular in recent years thanks to its connotation in the world of e-Business. , where this term has been used to refer mainly to the way of generating income from an Internet business. However, there is general agreement that the term "business model" refers to the way in which the company carries out its business, that is, it is the mechanism by which it seeks to generate income and benefits and a summary of How a company plans to serve its customers. Different methodologies have been developed for the application of this concept. Specifically, the most widely accepted business model methodology today is the so-called Canvas, which was developed in 2009 by Alexander Osterwalder & Yves Pigneur. Alexander Osterwalder and Yves Pigneur (2005) established that a business model is a conceptual tool that contains a s...

 https://www.youtube.com/watch?v=R2qu_j6GAG8&t=137s&ab_channel=PracticalPsychology In the workplace, leaders who “lead by example” and inspire others to do the same are critical to an organization’s success. Be Authentic and Open It’s easy for an “us vs. them” mentality to fill a company when managers pretend that they have all the answers. This resentment can only be reversed by having managers take off the mask and be authentic, building trust, and ultimately promoting employee acceptance. Build Their Confidence to Build Your Company Your team is an asset, and like any asset, you want to see its value grow. Ego is one of the greatest motivators. Building someone’s confidence can have a powerful and positive impact on their work as an employee. Your job as a leader and manager is to help your team members strive to be their best and reach their maximum potential. Focus on Education Knowledge is power, so continually educating your employees empowers them to make ...