2nd Bac - Sources of Information

 

https://www.youtube.com/watch?v=8--RT90QEc4&ab_channel=CharlesSturtUniversityLibrary

Source of information

-       Primary Resources: Gathering of information made by a researcher

-       Secondary Resources: Information and data available to the entrepreneur

Techniques to gather information

-       Survey: It is the most used, a series of questions given to a group of people to be filled out individually. It can be done in person, by email, by phone and over the internet. They are usually multiple-choice questions.

-       Interview: It implies having a dialogue with a person, making questions to discover the motivation, beliefs, attitudes and the feelings towards a product and a business. For this technique to work, you must establish a good relationship with the interviewee.

-       Focus Groups: Usually between 6-10 people, considered as potential buyers of a product. They meet for a couple of hours with a moderator to talk about a product or business that offers it. The moderator is in charge of a good interaction between the people in the group so they can share their true feelings and thoughts about the product.

-       Observation: The information is gathered from observing the behavior of the consumers. Sometimes people in supermarkets are not really buying just observing the behavior of the others.

-       Panel: It allows to gather of information periodically from a permanent sample of consumers. 


Homework
Classify the following sources of information into primary, secondary, and tertiary sources.


Original journal research articles, Bibliographies, Abstracts, Conference proceedings, Essays or reviews, Almanacs, Theses and dissertations, Monographs, Compilations, Technical reports, Literary criticisms or commentaries, Dictionaries, Lab notebooks, Magazine and newspaper articles, Encyclopedias, Patents, Biographies, Handbooks, Interviews, Media documentaries, Fact books, Government documents, Gazetteers, Archival materials, Atlases, Diaries, letters, memoirs, autobiographies, correspondence, and manuscripts,  Chronologies, Speeches, Reference books, Photographs and film (including news film footage),  Directories, Artifacts, Textbooks, Original creative works


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