Entrepreneurship and Leadership

  Financial Plan   A financial plan is a comprehensive statement of an individual's long-term objectives for security and well-being and a detailed savings and investing strategy for achieving those objectives. A financial plan may be created independently or with the help of a certified financial planner. In either case, it begins with a thorough evaluation of the individual's current financial state and future expectations. The Fundamentals of Financial Plans Understanding the Financial Plan  Whether you're going it alone or with a financial planner, the first step in the creation of a financial plan involves getting together a lot of bits of paper or, more likely these days, cutting and pasting numbers from various web-based accounts into a document or spreadsheet. The following steps in creating a financial plan may, of course, be completed by an individual or a couple. Calculating Net Worth  You're about to learn your current net worth. List all of the...

    Advertisement   Advertising is a form of communication that is sponsored and has a message promoting or selling or trying to sell a product or service or an idea. It is classified as a form of marketing communication.   Types of advertising   Online Advertising:  Online advertising or digital advertising as a form in which the message is conveyed via the internet. For every website ads are a major source of revenue. Advertising online has become very popular in the last decade and has surpassed the expectations of most of the advertising experts. 60% revenue of  Google  is generated from ads and the same goes for  Facebook . Online advertising has become so effective that a particular ad can be targeted to a specific person of specific age of a specific location on a specific time. In terms of pricing advertising online is very cheap compared to all other forms of advertising. The major disadvantage of online adve...

  Microeconomics and Macroeconomics   Microeconomics and macroeconomics are two of the largest subdivisions of the study of economics wherein micro- refers to the observation of small economic units like the effects of government regulations on individual markets and consumer decision making and macro- refers to the "big picture" version of economics like how interest rates are determines and why some countries' economies grow faster than others'.   Microeconomics: Individual Markets    Those who have studied Latin know that the prefix “micro- “means “small,” so it shouldn’t be surprising that microeconomics is the study of small economic units. The field of microeconomics is concerned with things like:   consumer decision making and utility maximization firm production and profit maximization individual market equilibrium effects of government regulation on individual markets externalities and other market side effects   Microecono...

  Marketing Mix   Understanding How to Position Your Market Offering The 4Ps of marketing is a model for enhancing the components of your "marketing mix" – the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand. What is marketing? The definition that many marketers learn as they start out in the industry is: putting the right product in the right place, at the right price, at the right time. It's simple! You just need to create a product that a particular group of people want, put it on sale some place that those same people visit regularly, and price it at a level which matches the value they feel they get out of it; and do all that at a time they want to buy. Then you've got it made! There's a lot of truth in this idea. However, a lot of hard work needs to go into finding out what customers want, and...

 The market supply and demand functions for a given good are:   You are asked to: 1. Calculate the equilibrium price and quantity. 2. Explain what would happen if P = 170, and if P = 110. 3. Make the graphical representation of the two previous questions.Remembering that we must always indicate clearly: - The titles of the axes - Equilibrium price - Excess demand and excess supply - Legend - The scales must be well proportioned and have to be in relation to the data in the table. data in the table.   Employment in the market The employment level of the country is a piece of information the entrepreneur should be aware of. When in the economy of a country the level of unemployment goes up, the income of the people as a result go down and the capacity to buy go down as well. This affects directly or indirectly to the sales of businesses.  When in a country, there is a high number of people who have a safe and stable job, it is an indicator of a healthy situation of the...

  Communication Plan. Aspects for market segmentation   Market segmentation is a key strategy that the entrepreneur must carry on before defining the communication strategy. The moment that is defined and described - with the information from the market study - to the group of potential buyers of the good or service object of the entrepreneurship project, is in a position to establish a communication plan that helps to make known, effectively, to the target market the advantages and other characteristics of the product that is being produced and commercialized. This entrepreneurial concern is vital to be able to ensure that the effort made in the production of a good or service ends its cycle at the time it is demanded, with a high level of acceptance, by consumers present in the market.    Every business decision must be taken from the database and information related to the internal and external scope of the business. In the case of an entrepreneurial project, it i...

  -Economy applied to Entrepreneurship  5 - Employment in the Market  2 - Microeconomics and Macroeconomic  3 -What is a Business Model ? 4 -   Circular Economy Business Model  1

  - Communication Plan. Aspects to segment the market  6 - Marketing mix : product , price , place and promotion  5 - Advertising mechanism , advertising and commercial plan  2 - Financial Plan. Financial projections of income , costs and expenses.  4 - Historical trends and cyclicity  3 - Use of ICT for projection 1